Lochen Equipment was founded in 1899 in the small town of Newburg, WI, by the Lochen brothers.
Their mission was simple: provide high-quality equipment at an affordable price to hardworking farmers. Today, we proudly carry on that mission, expanding our scope to meet the diverse needs of our customers.

In August 2023, we opened a second location in Waldo, WI, to broaden our product offerings and enhance our services. Operating under the same name, this branch exclusively carries Ariens equipment, the Gravely Atlas JSV, Old Hickory Buildings, and serves as the hub for our online store, mowtown.com.

Lochen Equipment serves a wide range of customers, including construction companies, groundskeeping crews, municipalities, non-profits, farms of all sizes, and homeowners. Whether you're managing a large-scale operation, maintaining public grounds, or caring for your property, we have the equipment to meet your needs! Here's how:

• For Farmers and Agricultural Operations: We provide dependable machinery from Kubota, Yanmar, Gehl, H & S, and Brillion, designed to handle jobs of all sizes—from hobby farms to large-scale agricultural operations.
• For Groundskeepers and Homeowners: We carry durable lawn mowers, snow blowers, and compact tractors from Ariens, Cub Cadet, and Kubota, making property care efficient and effortless.
• For Construction Professionals: We offer powerful, reliable equipment like skid steers, track loaders, mini excavators, utility vehicles, and tractors from Gehl and Kubota to tackle the toughest projects.
• For Maintenance Needs: As an Echo and DeWalt dealer, we provide high-quality tools like chain saws, string trimmers, and leaf blowers to make property maintenance quick and enjoyable.

We are a proud fourth-generation business with deep roots in tradition, built on values passed down through generations and a dedication to treating every customer like part of the family.
With over 100 years of service to Wisconsin, we’re honored to have earned the trust of our community and are dedicated to providing the equipment and support you depend on—now and for generations to come.

Lochen Equipment – A Legacy of  Trust, Built on Family.